BMW knows what you want
BMW always knows what people want before people know it themselves! Faster, better, more advanced, high performance vehicles that leave the competition in the shade.
Loving your car
You probably know one of these ardent admirers /brand loyalists. Maybe you are one.
Announcing your arrival
Apart from that distinctive and powerful, throaty growl a Bimmer doesn’t make much noise – either literally or figuratively. It quietly announces that you have arrived – literally and figuratively
It’s also about empowerment
It isn’t just about powerful men but also about powerful women! Sitting behind the wheel of a car that powerful, that advanced makes one feel strong and powerful!
This is the brand for the seeker of success, the ambitious woman (or man) who knows they’re going places.
The styling of the cars, the beautiful lines and that presence-announcing grille! Is it any wonder that so many think this is a song about their BMW?
This quote from Chris Bangle, chief designer for the BMW group reveals a rare insight into the minds and the hearts of BMW owners.
The thrill of the ride
It is about more than just driving a beautiful, advanced, comfortable, luxurious car. It is also about the quiet satisfaction of knowing that you can afford the best; that your position in life allows you the choice of not having to stint or to limit yourself in any way. In sense, you do buy yourself a slice of pure happiness when you buy a car that is also a BMW.