The Jaguar maybe one of the most desirable, advanced and stylish of cars available today, but it didn’t have quite the cachet of a fast, powerful feline when it was first launched. When the company was first set up in 1922, it had the rather amusing name of the Shallow Sidecar Company! It has been a long and fascinating journey from a company making sidecars for motorcycles to the iconic car brand, which so many people love and aspire to, today.

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The first Jaguar

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It was in 1935 that the first car called Jaguar hit the roads. It was a 2½-litre sports saloon along with a matching two seater called the SS Jaguar 100; a sports model with a 3½-litre engine. Over the years, many iconic vehicles have been produced by the company, such as the 1948 XK120 sports car, Mark 2 and E type two-seater of the 1960s, the definitive Jag saloon XJ6, the XJ220 which was the fastest production car of 1992.

Jaguar – a symbol of power and speed

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Over the past seven decades, it has often been the case that the latest Jaguar cars have been the fastest production cars available at the time. Today, Jaguar is a brand that is associated with the finest motoring technology — beautiful, luxurious, powerful cars that are built to cut a swathe through the other vehicles on the road. Jaguar was taken over by Tata Motors in 2008 and the iconic brand was then amalgamated with another iconic brand, Land Rover.

Many cars, one iconic brand

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Today we have a wide range of options in the type of Jaguar that suits our interests and our lifestyle, with prices in India starting at Rs. 40 lakhs:

  • The Jaguar XE is a highly efficient and refined sports saloon with some of the most advanced features ever.
  • The Jaguar XF is the distinctively designed luxury business saloon with state of the art tech and dynamic drive.
  • The Jaguar DJ has a commanding presence with generous dimensions, luxurious and spacious interiors and highly agile drive quality
  • Jaguar F-Pace is the classy SUV offering that combines luxury with performance to suit the most discerning tastes and demanding lifestyles
  • Jaguar I Pace is the company’s first all-electric performance SUV, offering a thrilling ride and a completely unique feel
  • Jaguar F –Type is the stylish luxury sports car; the two seater, two door vehicle built for the thrill of the ride

The Jaguar – what people love

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The brand’s association with solid British engineering that goes back almost one hundred years is something that owners are both reassured with and proud of. The vehicle’s beautiful lines and imposing road presence draw all the eyes; something that announces to the world that one has arrived; and arrived in style. For a lot of people, owning a Jaguar is nothing less than a dream come true!

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